Zenergy Gum

The story behind Zenergy is one with deep roots in a college environment. Founder & CEO the company behind Zenergy, was sick and tired of drinking coffee and energy drinks in his final year of college. Coffee did not sit well with his stomach and energy drinks, well they were just plain unhealthy. He decided to take this problem on, and came across the idea of adding caffeine into a piece of chewing gum.

Haddon has worked with Zenergy throughout the development process, strategy to packaging and website construction.

Services: Brand identity, packaging design, strategy, shopify site build, go-to-market strategy, product pipeline and visioning