Case Study


Case Study


case study


Case study




From ideation to overseas manufacturing and production, and a full scale go-to-market strategy and launch. We led the BOOYA! bandage project since the beginning. We are responsible for naming, creating and sourcing packaging, social media execution, marketing and sales strategy.

Services: Competitive landscape analysis, production research, manufacturing, medical licensing, marketing and launch strategy, sales projections, pricing and market positioning, branding, sales strategy.



Agency of record for marQ, a clothing line for infants and toddlers. marQ is a gender neutral, all made-in-Canada line of basics. It is organic and its mission is to reduce the need for more disposable clothing

Services: Brand strategy, community management, production research and manufacturing, wholesale sales strategy, social media and market research.


WE Charity & Youth Forum 2018

Haddon Strategy is a proud partner and supporter of the award-winning NGO WE and their social enterprise Me to We. We work closely with WE to secure lasting partnerships and donations to help move WE initiatives forward. We are proud to be a long time partner and supporter of WE.

Services: Partnerships, fundraising, strategy.



WomenOne is a 501(c)(3) charity based in New York City. We helped launch the organization and shape its communications. We continue to be a proud supporter of WomenOne with brand consulting and strategy. Shayna Haddon also sits on the board.

Services: Influencer strategy, social media strategy, partnerships + sponsorships, creative design, official knowledge partner



HS produced the naming, branding and launch materials for this innovative concept funded by the Provincial Government to create educational resources for health practitioners in Ontario


HS consults on Castle Points charitable givings. Advising on the best suited partnership opportunities and donation consulting.


As a founding member of Artbound, Shayna Haddon sits on the committee and is a proud supporter of the organization. HS continues its support through fundraising initiatives.



The Marlin Spring Foundation is dedicated to supporting programs and charities in the youth and mental health space. The foundation believes strongly in reducing the stigma around mental health issues and working together towards prevention and education. We are proud to be working along side the foundation and its goals.